Why I Created Oceo Luxe

And it hit me, something I’ve never quite seen so clearly before.

Fifteen summers ago, I got my first paying job…

Not in fashion. I was a lifeguard.

What I knew back then wasn’t sales or styling.

But I did know how to talk to people.

How to keep them calm.

How to read their energy before they even said a word.

I didn’t know it at the time…

But those skills?

They would shape everything I did from that moment forward.

Manasquan Inlet, 2025

Fashion came later. Fast-paced. High-pressure. Visually stunning.

But beneath it all, what stayed the same was this:

People want to feel seen. Heard. Safe.

Supported in more than just what they wear.

Oceo Luxe was born from that truth. It’s not just a fashion brand. It’s a return to what really matters: Presence. Connection. Nervous system care.

And today, 15 years after that first job, I’m sitting in the same place.

Same view.

Different purpose.

The through line? People still matter most.