Studio Systems by Oceo Luxe

A membership for founders who want calm, connected, and elevated fashion production.

• Signature framework = The Oceo Method
• Monthly drops = “Studio Sessions,” “System Drops,” or “Flow Templates”

✨ 1. Landing Page Hero Section

Studio Systems by Oceo Luxe

Tagline: Where clarity meets calm in modern fashion production.

Hero Copy:

Build your brand with systems that support you — not stress you out.

Studio Systems by Oceo Luxe is a membership for fashion founders who are ready to run their production with more flow, more clarity, and more connection — without burning out.

Rooted in:

The Oceo Method: Because production doesn’t have to be chaotic. It can be clear, human, and even healing.

CTA Button:

Join the Waitlist for Founding Members

🧭 2. The Oceo Method — Your Signature Framework

This is the heart of your membership. It should feel structured but soulful. Here’s a 3-pillar model that reflects your lived experience + value promise:

🔷 The Oceo Method™

A calm, connected approach to production — for fashion founders who value both structure and sanity.

Pillar 1: Clarity

Tools & templates that replace panic with precision.

• Production calendars, supplier communication scripts, costing sheets, email frameworks
• “Know what’s coming and how to handle it”

Pillar 2: Connection

Human-first systems for building better factory and supplier relationships.

• How to lead with empathy while staying on track
• Strategies that earn respect, speed up timelines, and reduce ghosting

Pillar 3: Capacity

Inner sustainability = business sustainability.

• Nervous system regulation, energetic boundaries, decision-making support
• How to build when you’re not burning out

🛍️ SALES FUNNEL — Studio Systems by Oceo Luxe

🎯 GOAL:

Convert blog readers and IG followers into waitlist subscribers for the membership.

🪜 FUNNEL STAGES

1. Entry Point: Your Blog Post

– Add an in-line CTA: “If this shift in energy resonated with you… my membership was made for you. Join the waitlist here.”

2. Waitlist Landing Page (Opt-in Page)

Key elements:

• Hero (from above)
• 3-line problem/solution section
• Short outline of The Oceo Method
• Founding Member benefits (early access, lowest price, bonus workshop)
• Waitlist form (name + email)

3. Email Nurture Sequence: 4-Part Flow

📩 EMAIL #1 — Welcome to Studio Systems

Subject line:

🧵 You don’t need to push harder. You need better systems.

Body copy:

Hi [First Name],

When I left my corporate fashion job, I didn’t have a plan.

I just knew I couldn’t keep building in a way that burned me out.

I’ve spent the last few years rebuilding not just my business — but how I relate to it.

Now, I approach production with calm, clarity, and connection… and it’s changed everything.

That’s what Studio Systems by Oceo Luxe is built to teach you.

It’s a membership for fashion founders who want to get their timelines, communication, and production flow under control — without spinning out or giving up creative vision.

Here’s what you’ll get as a Founding Member:

✨ Human-first systems for managing suppliers

✨ My exact templates + production comms scripts

✨ Tools to support your nervous system as you scale

It’s structure and sanity — wrapped into one.

The doors aren’t open yet, but you’re on the list.

You’ll be first to know when we launch (and get early access + the lowest lifetime price).

More soon,

Kerri x

P.S.

If you’re in that space between “I know I need help” and “I don’t want to hustle harder,”

you’re exactly who I built this for.

💸 Should Studio Systems by Oceo Luxe Be $80/Month?

Short answer: Yes — eventually. But not for your Founding Member round.

🧭 Here’s how to think about it:

🔹 You are offering:

• A niche transformation (Fashion founders → production clarity + inner stability)
• Templates + systems + mindset tools (high perceived value)
• Your lived experience (burnout ➝ Bali ➝ balance — completely unique)
• Community + feedback access

That puts your offer in the premium digital membership tier.

→ Market benchmark:

Other niche founder support memberships charge:

• $39–49/month for access to templates + Q&As
• $80–120/month when founder access, live calls, and implementation tools are added

So YES — $80/month is totally valid for your full value delivery.

BUT:

🚀 For Your First 20 Members → Use a Founding Launch Model

Founding Member Offer:

• $39/month or $390/year (locked in for life)
• Bonus: Early access workshop or custom loom feedback

Why?

• You reward your earliest adopters
• You get testimonials + feedback
• You build momentum with a no-brainer offer

🧠 Perception trick: $39 feels radically more accessible than $80 — but still “premium.” Not cheap.

Then:

• Raise to $59/month after first 20 members
• Then go to $80/month after your first 3 months

📣 How to Get Your First 20 Members: Channel Plan

You’re not selling to the masses. You’re enrolling like-minded fashion founders who already trust you, follow your energy, or want exactly what you’ve been through.

1. Instagram — Personal Brand Style

Post 3x/week leading up to launch. Use your diary-like, reflective tone.

Content Themes:

• “Why I built this” (origin story → blog post → waitlist CTA)
• “What I wish I had when I was producing alone”
• Behind the scenes: show tools, moodboards, spreadsheet previews
• Soft pain points: ghosted by factories, overwhelmed by production timelines
• “Burnout didn’t mean I was broken — it meant the system was”

2. Instagram Stories / Close Friends Strategy

• Run polls: “Would you use this template?”
• Tease BTS of the tools
• Add “founding member list” CTA with link sticker

3. Email List (if you have one)

• Repurpose the nurture emails I’m writing for you
• Add a “VIP founding invite” angle

4. DM Strategy (High Touch)

Message people you’ve worked with / people who engage and say:

“Hey — I’m opening a membership for fashion founders who want production systems that don’t lead to burnout. I thought of you. Want the early details?”

This will drive your first 5–10 sales alone.

🎯 Realistic Goal:

With this model and content plan:

• 20 members at $39/month = $780 MRR
• Testimonials + clarity
• Confidence to raise price to $59–$80 within 90 days

Would you like:

• A 5-day Instagram launch content plan?
• My exact DM scripts to reach out to warm leads?
• Pricing visuals to make your Founding Member Offer pop?

Let’s get those 20 members.

Copy for Headline

You didn’t become a designer to constantly chase deadlines or question your worth. You became a designer to create—to build something meaningful from nothing. But between pricing, production, and burnout, staying grounded can feel impossible. This membership is your production learning ground: a space to map your calendar, clarify your pricing, and align your workflow with your nervous system. You’ll learn to design your process—not just your pieces. Because real creativity doesn’t thrive in chaos. It thrives in rhythm, in structure, and in support that actually understands the weight of your work.