Studio Systems by Oceo Luxe

A membership for founders who want calm, connected, and elevated fashion production.

• Signature framework = The Oceo Method
• Monthly drops = “Studio Sessions,” “System Drops,” or “Flow Templates”

✨ 1. Landing Page Hero Section

Name:

Studio Systems by Oceo Luxe

Tagline:

Where clarity meets calm in modern fashion production.

Hero Copy:

Build your brand with systems that support you — not stress you out.

Studio Systems by Oceo Luxe is a membership for fashion founders who are ready to run their production with more flow, more clarity, and more connection — without burning out.

Rooted in:

The Oceo Method

Because production doesn’t have to be chaotic.

It can be clear, human, and even healing.

CTA Button:

Join the Waitlist for Founding Members

🧭 2.

The Oceo Method — Your Signature Framework

This is the heart of your membership. It should feel structured but soulful. Here’s a 3-pillar model that reflects your lived experience + value promise:

🔷 The Oceo Method™

A calm, connected approach to production — for fashion founders who value both structure and sanity.

Pillar 1: Clarity

Tools & templates that replace panic with precision.

• Production calendars, supplier communication scripts, costing sheets, email frameworks
• “Know what’s coming and how to handle it”

Pillar 2: Connection

Human-first systems for building better factory and supplier relationships.

• How to lead with empathy while staying on track
• Strategies that earn respect, speed up timelines, and reduce ghosting

Pillar 3: Capacity

Inner sustainability = business sustainability.

• Nervous system regulation, energetic boundaries, decision-making support
• How to build when you’re not burning out

🛍️ SALES FUNNEL —

Studio Systems by Oceo Luxe

🎯 GOAL:

Convert blog readers and IG followers into waitlist subscribers for the membership.

🪜 FUNNEL STAGES

1. Entry Point: Your Blog Post

– Add an in-line CTA:

“If this shift in energy resonated with you… my membership was made for you. Join the waitlist here.”

2. Waitlist Landing Page (Opt-in Page)

Key elements:

• Hero (from above)
• 3-line problem/solution section
• Short outline of The Oceo Method
• Founding Member benefits (early access, lowest price, bonus workshop)
• Waitlist form (name + email)

3. Email Nurture Sequence: 4-Part Flow

📩 EMAIL #1 —

Welcome to Studio Systems

Subject line:

🧵 You don’t need to push harder. You need better systems.

Body copy:

Hi [First Name],

When I left my corporate fashion job, I didn’t have a plan.

I just knew I couldn’t keep building in a way that burned me out.

I’ve spent the last few years rebuilding not just my business — but how I relate to it.

Now, I approach production with calm, clarity, and connection… and it’s changed everything.

That’s what Studio Systems by Oceo Luxe is built to teach you.

It’s a membership for fashion founders who want to get their timelines, communication, and production flow under control — without spinning out or giving up creative vision.

Here’s what you’ll get as a Founding Member:

✨ Human-first systems for managing suppliers

✨ My exact templates + production comms scripts

✨ Tools to support your nervous system as you scale

It’s structure and sanity — wrapped into one.

The doors aren’t open yet, but you’re on the list.

You’ll be first to know when we launch (and get early access + the lowest lifetime price).

More soon,

Kerri x

P.S.

If you’re in that space between “I know I need help” and “I don’t want to hustle harder,”

you’re exactly who I built this for.

💸 Should Studio Systems by Oceo Luxe Be $80/Month?

Short answer: Yes — eventually. But not for your Founding Member round.

🧭 Here’s how to think about it:

🔹 You are offering:

• A niche transformation (Fashion founders → production clarity + inner stability)
• Templates + systems + mindset tools (high perceived value)
• Your lived experience (burnout ➝ Bali ➝ balance — completely unique)
• Community + feedback access

That puts your offer in the premium digital membership tier.

→ Market benchmark:

Other niche founder support memberships charge:

• $39–49/month for access to templates + Q&As
• $80–120/month when founder access, live calls, and implementation tools are added

So YES — $80/month is totally valid for your full value delivery.

BUT:

🚀 For Your First 20 Members → Use a Founding Launch Model

Founding Member Offer:

• $39/month or $390/year (locked in for life)
• Bonus: Early access workshop or custom loom feedback

Why?

• You reward your earliest adopters
• You get testimonials + feedback
• You build momentum with a no-brainer offer

🧠 Perception trick: $39 feels radically more accessible than $80 — but still “premium.” Not cheap.

Then:

• Raise to $59/month after first 20 members
• Then go to $80/month after your first 3 months

📣 How to Get Your First 20 Members: Channel Plan

You’re not selling to the masses. You’re enrolling like-minded fashion founders who already trust you, follow your energy, or want exactly what you’ve been through.

1.

Instagram — Personal Brand Style

Post 3x/week leading up to launch. Use your diary-like, reflective tone.

Content Themes:

• “Why I built this” (origin story → blog post → waitlist CTA)
• “What I wish I had when I was producing alone”
• Behind the scenes: show tools, moodboards, spreadsheet previews
• Soft pain points: ghosted by factories, overwhelmed by production timelines
• “Burnout didn’t mean I was broken — it meant the system was”

2.

Instagram Stories / Close Friends Strategy

• Run polls: “Would you use this template?”
• Tease BTS of the tools
• Add “founding member list” CTA with link sticker

3.

Email List (if you have one)

• Repurpose the nurture emails I’m writing for you
• Add a “VIP founding invite” angle

4.

DM Strategy (High Touch)

Message people you’ve worked with / people who engage and say:

“Hey — I’m opening a membership for fashion founders who want production systems that don’t lead to burnout. I thought of you. Want the early details?”

This will drive your first 5–10 sales alone.

🎯 Realistic Goal:

With this model and content plan:

• 20 members at $39/month = $780 MRR
• Testimonials + clarity
• Confidence to raise price to $59–$80 within 90 days

Would you like:

• A 5-day Instagram launch content plan?
• My exact DM scripts to reach out to warm leads?
• Pricing visuals to make your Founding Member Offer pop?

Let’s get those 20 members.