Kerri BridgmanThis week, I made the decision to leave my latest client project. On the surface, it looked aligned. In practice, it wasn’t. Choosing to step away wasn’t easy, but it came down to discretion, trusting my own judgment that my skills and energy are best used elsewhere.
Almost in the same breath, I redirected that energy into something new: I’ve started learning to code. Not because coding has ever been a dream of mine, but because I see what’s missing for the people I serve.
Fashion designers and visionaries are constantly stretched. They don’t always have the operational or production headspace to dive into technical tools, and they shouldn’t have to. That’s where I come in. By learning the code myself, I can bridge the gap, translating vision into systems that feel intuitive and supportive instead of overwhelming.
Right now, I’m “vibe coding” an app that gives fashion designers the ability to control their environment — something I’ve seen them struggle with repeatedly in real-world production.
What feels important about this week isn’t just the pivot. It’s the reminder that alignment sometimes means leaving behind what looks good on paper to build what’s actually needed in practice.
I don’t know yet where this app will land, but I do know this:
- Designers deserve tools that honor their creativity without demanding they become technologists.
- Visionaries deserve systems that support them, not slow them down.
- Sometimes the best move forward is saying no to one thing so you can create the thing that doesn’t exist yet.
Here’s to redirects, to discretion, and to building what’s truly needed. 🚀
👉 If you’re a designer, founder, or visionary — what’s one thing you wish you could control more easily in your work environment?
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